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Wednesday, May 18th, 2011

A message to the digital gatekeepers

Moveon.org’s Eli Pariser shares some ideas from his new book, and has a message for the digital gatekeeprs, i.e. Google and Facebook.

Tuesday, December 1st, 2009


by Amani Channel

It’s hard to believe that December is here and we’ll be ringing in the new year shortly.

This month, I’ll randomly pause to remember some of the moments that I’ve captured on video over the past twelve months.

Everything really seems like a blur, but one of my highlights was traveling to Gulfport Mississippi to participate in a media relations training workshop for the 2010 Census.

In the session, I helped equip Census 2010 community organizers with some basic strategies to help them build relationships with media pros to help spread the word about the count.

Here are a few tips:

1. Research and find media outlets that cater to your audience, or cover the type of news or information that you’re sharing. Pitching a story to random news organizations can be a waste of time if your story won’t appeal to the audience.

2. Build relationships. It sounds basic, but you should try make personal contact with a news editor, reporter, or writer. News professionals are always looking for the next story, and yours could be it. It can be a challenge getting a reporter to slow down to start the process, but being persistant can pay off in the long run.

3. Write a press release. A press release is a staple in news. Keep it short to one page. Write a catchy headline, and write it like it is an actual news article. It has to be newsy and include something new that the public will be interested in, or share some timely information.

Hope this helps, and enjoy the road trip.
(This video was shot with a Flip camera and edited with Adobe Premier CS3)

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