Just because you know a reporter doesn’t mean that your story will be covered.
Back in my local news days, people would ask me all the time if I could do a story about x, y or z.
Remember that reporters are always looking for their next story, but they don’t decide what they will cover.
It will help if your story is new, unusual, or affects the general population in a community.
Since my background is TV news, my suggestion is always try to develop some compelling visuals with your story. Why do you think that fires, accidents and crime scenes get so much play? Because there are usually going to be visuals with emotional witnesses or victims.
Sometimes it will take time and work developing a relationship with a reporter. Other times it will just be plain old luck, and of course when the media calls you have to be available.
In this Media Jedi installment, I share some secrets to help you understand how to get your story in the news.