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Archive for October, 2011

Tuesday, October 18th, 2011

Media Jedia: How to get on the news

Just because you know a reporter doesn’t mean that your story will be covered.

Back in my local news days, people would ask me all the time if I could do a story about x, y or z.

Remember that reporters are always looking for their next story, but they don’t decide what they will cover.

It will help if your story is new, unusual, or affects the general population in a community.

Since my background is TV news, my suggestion is always try to develop some compelling visuals with your story. Why do you think that fires, accidents and crime scenes get so much play? Because there are usually going to be visuals with emotional witnesses or victims.

Sometimes it will take time and work developing a relationship with a reporter. Other times it will just be plain old luck, and of course when the media calls you have to be available.

In this Media Jedi installment, I share some secrets to help you understand how to get your story in the news.



Tuesday, October 4th, 2011

Media Jedi: The average TV news day revealed

It starts with an idea… a story idea. It can be in the form of a tip, a press release, or an event like breaking news.

Normally, news management and news producers have the final say as far as what is covered or not, and the reporters are assigned accordingly.

General assignment reporters are the foot soldiers. They go into the field and gather the elements, then review (log), write, narrate, and finally the story is edited.

These days, one-man-band reporters are becoming more common, but if you’re in shop with any kind of budget, there are two man teams that are made up of a reporter, and photographer.

The goal each day is to pitch and turn a story, and make slot (deadline). Then you do it over, and over again.