by Amani Channel
from Visual Eye Media

2009 is all but a wrap, but one of my production highlights was a project that Visual Eye Media completed for Oglethorpe University.

The university wanted to create a series of videos to brand the Evening Degree Program which is designed to help working adults complete their undergrad degrees.

Most students in the program have completed some college coursework, have families and are already working. Oglethorpe’s program is designed to allow them to complete their education at an accelerated rate on a traditional college campus setting (the campus which is located just up the road from Lenox Mall is gorgeous BTW).

Although the client knew they wanted an 8-10 minute video, they didn’t know how to tell the story. There were several criteria: The video needed to represent Oglethorpe’s diverse student body; testimonials were required, and it needed to give a historical perspective.

After considering all of the requirements, I proposed that we produce a narrated intro segment followed by three short student testimonial videos and an outro video as a conclusion. They also wanted a thirty second commercial for broadcast.

After some careful planning, we spent two days on campus shooting footage, and conducting interviews. I had a general script written before we started shooting and completed it once all of the video elements were captured. After the client approved the script, we went into post and that’s where the magic happened.

I later found out that Oglethorpe was going to go with another company, but decided to trust us with their project. Turns out, the video series won a 2009 Telly Award. I truly appreciated to opportunity to put our creative talents to the test, and thank my production team for all of the hard work.

If you want to watch the entire video series, visit this link.