Archive for December, 2009
The university wanted to create a series of videos to brand the Evening Degree Program which is designed to help working adults complete their undergrad degrees.
Most students in the program have completed some college coursework, have families and are already working. Oglethorpe’s program is designed to allow them to complete their education at an accelerated rate on a traditional college campus setting (the campus which is located just up the road from Lenox Mall is gorgeous BTW).
Although the client knew they wanted an 8-10 minute video, they didn’t know how to tell the story. There were several criteria: The video needed to represent Oglethorpe’s diverse student body; testimonials were required, and it needed to give a historical perspective.
After considering all of the requirements, I proposed that we produce a narrated intro segment followed by three short student testimonial videos and an outro video as a conclusion. They also wanted a thirty second commercial for broadcast.
After some careful planning, we spent two days on campus shooting footage, and conducting interviews. I had a general script written before we started shooting and completed it once all of the video elements were captured. After the client approved the script, we went into post and that’s where the magic happened.
I later found out that Oglethorpe was going to go with another company, but decided to trust us with their project. Turns out, the video series won a 2009 Telly Award. I truly appreciated to opportunity to put our creative talents to the test, and thank my production team for all of the hard work.
If you want to watch the entire video series, visit this link.
This one goes in the “should have Beta tested with black folks” category.
The YouTube video below sheds light on a major functional defect in HP’s Media
In this case, a gentleman named Dezi, and his co-worker Wanda demonstrate how the computer’s webcam will track the movments of a white person, but it doesn’t work at all when Desi (who is black) tests it out.
This one is going viral folks, and if you’re a person of darker complexion stay away from this model until HP works out the bugs.
It also seems that HP needs to take some PR crisis communications action thanks to YouTube, Desi, Wanda and the Internets. (Google “hp mediasmart computer and facetracking” and you’ll see what I mean).
This video is classic.
I’ve been a fan of ReelSEO for some time now, and if you’re interested in learning the latest news and tricks related to online video marketing, check it out sometime.
Here are some great posts I enjoyed recently:
42 Ways to Use Online Video for Business Marketing – Great ideas for creating videos to market and brand your services (courtesy OneMarketMedia).
5 Tips for Successful & Professional Online Video Projects Some basic video production tips to help you understand the production process.
Hope you enjoy the links!
My goal was to produce these regularly, which didn’t happen.
In this recording, I share the three steps of video production.
I’m planning to step it up in 2010.
Please share any thoughts or feedback. Thanks.
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